BEYOND CAMPUS. INTO THE WORLD.
Yale University's international study programs offered students opportunities to expand their education beyond campus. Through distinct creative campaigns, I developed visual concepts and advertising materials designed to build awareness, inspire participation, and promote international learning experiences across print, outdoor, and digital channels.
CREATIVE DIRECTION · CAMPAIGN DESIGN · OUTDOOR ADVERTISING · PRINT · DIGITAL
FROM TRUMBULL TO THE IMPERIAL PALACE.
The campaign connected Yale's familiar campus environment with the excitement of studying abroad. Bold imagery, cultural references, and contrasting locations created a compelling visual narrative that encouraged students to imagine educational experiences beyond traditional campus boundaries.
GET YOUR PASSPORT READY.
A second campaign introduced a fresh visual direction built around exploration and discovery. The concept used recognizable travel imagery, energetic colors, and straightforward messaging to make international study opportunities approachable and exciting for prospective participants.
CREATIVE ACROSS EVERY CHANNEL.
The campaign expanded across outdoor advertising, newspaper placements, digital media, and a dedicated microsite. A consistent visual approach connected each application while adapting the messaging and composition to different audiences, formats, and communication channels.
CREATIVE THAT INSPIRES ACTION.
Two distinct campaigns brought Yale's international learning opportunities to life through bold visual concepts and coordinated advertising across print, outdoor, and digital channels.